Truss Optimisation Dissertation Example | Topics and Well Written Essays - 2500 words

Truss Optimisation - Dissertation Example Ghasemi et al. (1999) have revealed the appropriateness of the genetic algorithms to deal with the large trusses that have numerous indefinite variables. This study shows that how an algorithm of our design can be employed to match this previous study. The paper will hugely concentrate over the application of genetic algorithm to trusses developed under indefinite conditions (Ganzerli et al., 2003). 1.1. Background Galileo Galilei has been recognized as the first scientist by the Coello Coello et al. (1994), who studied optimization of structures over the bending of beams in his work. Over the period of time, this subject has developed and become an area of engineering, in itself, which is known as the structural optimization. For the last few decades, the rising interest towards this area has been because of the availability of powerful and cheap computers as well as due to the rapid progress in the analytic and optimization methods for the structures (Soh and Yang, 1998). The optim ization of the weight of the structures is of great importance to many fields of engineering. It might be linked to cost optimization, in some aspects, as it clearly tends towards an optimal usage of the materials. The weight optimized structures, in civil engineering, are very convenient as the construction as well as the transportation work in, relation to the build-up, is simple. The engagement of the least possible share of the load capacity by the structure itself is another benefit of developing a structure with its weight being optimized. Also, in the aircraft and car industries, the structural optimization is highly important since a lighter structure leads to a better fuel efficiency. The use of genetic algorithms is an efficient optimization technique. GA is a form of evolutionary programming (Alander, 1999) and most likely known as the best optimization technique of the present time (Ashlock, 2006). It provokes the evolutionary principle of survival of the fittest through aggregating the optimum solutions to a problem in numerous generations in order to augment the outcome gradually. The elementary population of solutions is constructed on the random basis and then along with the evolution, the best solutions are aggregated in each generation until they converged in to an optimal solution (Gold Berg, 1989). 1.2. Literature Review Over the previous two decades, the genetic algorithms have been used in search for an optimal design solution for trusses that has been explained in numerous scientific reports. However the optimization in the majority of these studies does not relate to shape, size and topology simultaneously. In general, the topology of the truss is fixed that means the inner connectivity of the members is constant (Ravindran and Ragsdell, 2006). The most frequently used method to deal with the optimization of the truss topology is the ground structure method that has been used by Hajela & Lee (1995) and Deb & Gulati (2000) in their work. An extremely connected ground structure having numerous nodes and elements, in the ground structure method, is gradually minimized until just the basic required elements are left (Ohsaki, 2005). The emphasis has been over the development of a highly efficient genetic algorithm, in some of the recent studies on truss optimization with GA, which determines an optimal solution through the least possible number of calculations such as the adaptive approach given by Togan & Daloglu (2006) and the directed mutation

Stakeholder benefits from sustainable tourism

Stakeholder benefits from sustainable tourism Sustainable Tourism Development Objective The aim of this assignment is to; To discuss how stakeholders can benefit from planning of tourism developments as well as to converse the benefits and weaknesses of public/private sector tourismplanning partnerships by referencing to a current example. To evaluate the different approaches to tourism planning and development by considering its features, the significanceofinteractive planning systemsand processes in tourism developments and the types of approaches available to measure tourist impacts To assess the need for planningfor sustainable tourism by considering the factors that may hinder it and to inspect the different stages in planning for sustainability. To analyse the different issues related to tourism development planning by looking at the implications of balancing supply and demand, the moral and ethical issues of enclave tourism as well as the methods of resolving a conflict of interest. To investigate the socio- cultural, environmentaland economic impacts of tourismin developing countries and emerging destinations Methodology The information in this project was obtained by the lectures, textbooks and the World Wide Web. For the completion of this project the consultant has decided to use both methods of primary and secondary information. Primary information is one of the best ways to collect first hand information this information will be collected by asking question via questionnaires, interviews and surveys. To arrive at a completion the consultant had to make a decision that secondary information will be necessary in the Researching of the information. So in order to collect the secondary information the consultant has decided to use magazines, book, blog and the internet. This will help in planning and the development of tourism. Rationale This project was formed from a case about two companies A Consultation company and a small business. The tourism development in Jamaica and the Ministry of tourism that is using a consultant company in the development and planning of tourism. The project will focus on the influx in the Spanish hotels that have been invested in Jamaica that are serious concern that Jamaica is heading in an unsustainable direction as it relates to the tourism industry and its development. In this project you will notice how the stakeholders can benefit from planning of tourism, the discussion of the advantages of public and private sectors tourism planning partnerships drawing on a current example. The analyzing the tourism development and planning at different levels of the evaluation of the significance of the interactive planning system and processes in the tourism developments. The factors that may prevent and obstruct sustainable tourism will also be analyzed, also the different stages in planning for sustainability. The moral and ethical issues of enclave tourism will be evaluated. Literature Review What is Sustainable tourism? â€Å"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.† According to The Institute of International Auditors/Global (2011) â€Å"Public sectors consist of government and all publicly controlled or publicly funded agencies, enterprises and other entities that deliver public programs, goods or services. It is not, however always clear whether any particular organization should be included under the umbrella.â€Å"Stakeholder is a process is actors (persons or organization) with a vested interest in the policy begin promoted. These stakeholders, or â€Å"interested parties,† can usually be grouped into the following categories: international/donors, national political (legislators, governors), public (ministry of health, social security agency, ministry of finance), labour (unions medical associations), commercial/private for profit, non profit (nongovernmental organizations foundations), civil society and users/ consumers.† Was define by Kammi Schmeer (1999). World tourism organization stated that the tourism is a social cultural and economic phenomenon which entails the movement of the people to countries or places that are outside their usual environment for personal or business purposes. These people are called visitors and tourism has to do with their activities, some of which imply tourism expenditure. This maybe tourist or excursionists, residents or non residents. Task 1.1 Discuss how stakeholders can benefit from planning of tourism developments with reference to a current case study. Tourism can deliver short andlong term economic, environmental and socio-cultural effects on a destination. Careful consideration needs to be given to the decisions made throughout the planning process, and thereare many advantages, and disadvantages, of involving a broad range ofstakeholders during the decision-making process, if medium and long-term oriented, understand that their capital is not only their investment andinfrastructures, but also the natural and cultural environment. Therefore, theystart considering tourism development in a more sustainable way. 1.2 Discuss the advantages and disadvantages of public/private sector tourism planning partnerships drawing on a current example In the tourism industry, there are examples where partnership arrangements are highly effective for the success of tourism planning and development. Since the public sector is concerned with the provision of services, the resolving of land-use conflicts and the formulation and implementation of development policies, and the private sector is mainly concerned with profit, partnerships between the private and public sector on various issues can benefit destinations. Task 2.1 Analyze features of tourism development planning at different levels. There are three types of different levels in tourism development: International level Tourism planning at the international level involves more than one country and includes areas such as international transportation services, joint tourism marketing, regional tourism polices and standards, cooperation between sectors of member countries, and other cooperative concerns. ƒ National level Tourism planning at the national level is concerned with national tourism policy, structure planning, transportation networks within the country, major tourism attractions, national level facility and service standards, investment policy, tourism education and training, and marketing of tourism. ƒ Regional level – Tourism planning at the regional level generally is done by provinces, states, or prefectures involving regional policy and infrastructure planning, regional access and transportation network, and other related functions at the regional level. 2.2 Evaluate the significance of interactive planning systems and processes in tourism developments. This is because interactive planning is focused in systems thinking and is based on the belief that an organization’s future depends at least as much on what it does between now and then, as on what is done to it. The organization will then create its future by continuously closing the gap between its current state and its desirable current state. Interactive planning has three unique characteristics: Interactive planning works backwards from where an organizationwantsto be now to where itisnow. Interactive planning is continuous; it does not start and stop. Interactive planning lets the organization’s stakeholders to be involved in the planning process. 2.3 Evaluate the different methods available to measure tourist impacts. The analysis of socio-ecological tourism-based systems requires new, qualitatively different evaluation schemes that enable an integrated assessment of ecological, social, and economic factors through the use of appropriate indicators related to the ecosystem service concept. People, indeed, begin to understand more clearly that human societies are dependent on the ‘services’’ and ‘‘functions’’ provided by the earth’s physical, chemical and biological systems. Ecosystem services include the production of goods (seafood, timber, and precursor to many industrial and pharmaceutical products), basic life-support processes (pollination, water purification, and climate regulation), life-fulfilling conditions (serenity, beauty, and cultural inspiration), preservation of options (conserving genetic and species diversity for future use), and the assimilation of waste products (Daily, 1997). Nature-based tourism is strongly dependent on the quality of the environment more than any other form of tourism. Even eco-tourism, however benign it may be, will have some impacts on the environment (see e.g. Modelling socio-ecological tourism-based systems for sustainability), and therefore it requires management and control like any other resource exploitation activity. The amount by which resources are exploited is a critical tourism parameter because tourism must satisfy two constraints at the same time. First, ecological quality and integrity ofresources must be maintained, to make sure they remain attractive to tourists as well as to residents (see e.g. Indicating fragility of socio-ecological tourism-based systems). Second, the quality of recreational experience by tourists also must be maintained, and this is based not only on the quality of natural environment, but also on the levels and the nature of interactions between groups of users and residents and their perception of environmental quality Task 3.1 Justify the introduction of the concept of sustainability in tourism development. The tourism planners have started to rethink the objectives for the development of the industry as a result of three factors: The tourist is changing, wishing for greater involvement with local people and many are conscious of the economic, social and environmental impact of their visit. They seek an integrated experience involving multiple activities so that the interaction with community increases Local communities are becoming sensitive to the effect tourism is having on their lifestyles, culture, and the environment and can resent its intrusion. A tourism enterprise that meets these three principles will â€Å"do well by doing well†. This means running a tourism business in such a way that it doesn’t destroy natural, cultural, or economic resources, but rather encourages an appreciation of the very resources that tourism is dependent on. A business that is run on these three principles can enhance conservation of natural resources, bring appreciation to cultural values, and bring revenue into the community and be profitable. 3.2 Analyze factors that may prevent/hinder sustainable tourism. The factor that prevents/ hinders sustainable tourism in a country is politics that have to with the acquisition of power, allocation or resources and administration of public affairs. Political Ideologies, Distribution of Wealth, Changing Class Boundaries, Natural and Manmade disaster. Tourism challenges such as religions, Social structures, Employment and Seasonal Fickle and Fragmentation also Regional Economic Problems. 3.3 Analyze different stages in planning for sustainability Task 4 Evaluate methods of resolving a conflict of interest to ensure the future well-being of a developing tourism destination 4.2 Analyze the implications of balancing supply and demand 4.3 Evaluate the moral and ethical issues of enclave tourism Task 5 Compare current issues associated with tourism development in a developing country and an emerging destination where the impacts of tourism are different. Recommendation Conclusion Tourism development has both positive and negative effects on a tourism destination. Communities are very often threatened with unwanted developments and face problems from unplanned or carelessly planned tourism expansion. In order to overcome these multi-faceted problems, comprehensive tourism planning is needed to maximise the benefits and minimise the costs or disadvantages of tourism development through the involvement of the local community who have to live with the tourists and the costs and benefits they bring. The above literature review indicates that although there is a strong argument for the need for planning in tourism development. However, it is not important only to design a development plan but also to implement it. Therefore, it is necessary to develop policies that will be widely accepted by the local community. Planners and governments should consider the fact that there are limits to how much tourism a particular destination could absorb. Destinations need to consider these limits and plan their tourist industry accordingly. Planners and governments must continuously measure environmental and socio-economic impacts of tourism, in Order to ensure long-term benefits for residents and tourists alike without damaging the man-made and natural environment. Tourism has been seen by many governments as an economic development Strategy and if a destination area wishes to maintain tourism as a long-term Activity, it should be concerned through planning to differentiate its product from Competing destinations through better preservation of its environment and culture, understanding the needs and desires of the local community and increased Awareness in the community as to what the industry means in terms of costs and benefits. Jadi Ellis

Measure For Measure on the Stage :: Shakespeares Measure For Measure Essays

Measure For Measure on the Stage Near the end of his well known treatment of transgression and surveillance in Measure for Measure, Jonathan Dollimore makes an observation about the world of the play that deserves further consideration by feminist scholars: the prostitutes, the most exploited group in the society which the play represents, are absent from it. Virtually everything that happens presupposes them yet they have no voice, no presence. And those who speak for them do so as exploitatively as those who want to eliminate them. (85-86) Although Dollimore's comment about the absence of the prostitutes holds true for the written text of the play, twentieth century theatrical productions of Measure for Measure have largely tended to fill this void by granting the prostitutes a concrete physical presence on the stage. It might be argued that, by giving this neglected and exploited female population a theatrical incarnation, a performance of the play draws attention to the plight of these women and thereby accomplishes some aspects of a feminist agenda. However, a detailed review of the recent Anglo-American stage history of Measure for Measure reveals that the specific way in which prostitutes are embodied and employed in a given production determines the extent to which the production constitutes a feminist appropriation of the text. The treatment of prostitution in performances of Measure for Measure usually falls into one of three categories, which I will refer to as the conventional, lascivious, and adverse portrayals. A conventional presentation depicts the prostitutes as a generally ragged, vulgar, but appealing crew, the routine comic tarts of theatrical tradition, long-suffering but relatively untroubled in their lives of sexual debauchery. By contrast, a lascivious portrayal features an exhibition of the bodies of the prostitutes, offering the spectacle of their seductive sexuality for the consumption of audience members. Finally, an adverse treatment emphasizes the degrading and brutal aspects of the sex trade in an attempt to foreground the exploitation of women (and sometimes children) reduced to the bartering of their bodies by economic necessity. This adverse portrayal most nearly approaches a feminist appropriation of Measure for Measure, but it also tends to sacrifice the comic tone of the play's u nderworld. Can a feminist appropriation of Measure for Measure highlight the demeaning quality of prostitution without forfeiting the option of a comic interpretation of the lowlife of Vienna? This paper will address this question by concluding with a study of one particular production directed by a feminist, Joan Robbins of the University of Scranton, and her employment of prostitutes on stage at several key moments in the play's action.

Technical Writing Examples Essay

Technical writing refers to a type of writing where the author outlines the details and operations of administrative, technical, mechanical, or scientific systems. The main goal of technical writing is to educate, direct, and give others the ability to use a certain system. Types of Technical Writing There are three main types of technical writing: End-user documentation: This type of writing includes documents where the writer explains a topic to a novice so that they can understand technical terms and apply them in a real-life situation. Traditional technical writing: This is writing that is geared to an audience already at least somewhat familiar with a technical field such as engineering or politics. Technological marketing communications: This is writing used in promotional marketing such as fliers and promotional brochures that would entice a person to purchase a certain product or service. Examples of technical writing can be found in each of these different types of technical writing. Uses for Technical Writing End-User Documentation Examples of end-user documentation might include: â€Å"Blackberry for Dummies† – that teaches you how to use your new cellular phone and that is written in order to cater to someone who has never before used a cell phone or who is not a cell phone expert A manual that comes with a computer A manual that comes with a video game system, such as thePS3 users guide Traditional Technical Writing Examples of traditional technical writing might include: A whitepaper published in an engineering journal about a new system that has been devised An article published in a law review that caters to lawyers An article in a medical journal summarizing an experiment that has been conducted and written to a medical audience. For example, articles published in the New England Journal of Medicine would fall into this category Technical Marketing Communication These might include: A promotional ad outlining why you would want to purchase a new computer and explaining the features of that computer A promotional ad explaining why you would want to purchase a new cell phone, outlining the phone’s features A promotional ad explaining why you would want to purchase a new mp3 player and outlining the phone’s features, such as an ad for the Creative Zen Mozaic Mp3 player Successful Technical Writing When carrying out a technical writing assignment, you must remember to follow what is known as the three ‘Cs’ and ask yourself the following questions: Is it clear? Is it concise? Is it complete? Because technical writing is so often aimed towards those who may be unfamiliar with technical jargon and terminology, it is important that a technical writer uses clear and unambiguous language in their assigned piece. If the writing is too full of technical language, the message may not come across as intended. If the information being written about is provided in a convoluted and round-about way, the message is likely to be lost entirely. Straight forward and to the point is always best. If a technical writer’s information is incomplete, it inhibits the audience’s understanding of the topic and can, in some cases such as instruction and safety manuals, prove dangerous. Above all, technical writing needs to be very clear and concise to be successful. Examples of Technical Writing Assignments Technical writing is writing that is done for the purpose of educating, informing or directing someone on how to do something. Technical writing is significantly different than other types of writing such as narrative, because technical writing is intended to impart to the reader some specific skill or ability. Technical writing isn’t for everyone. It is often very detail-oriented and usually involves writing within fields where some advanced knowledge is required. When given a technical writing assignment, it also must be approached in a certain way in order for you to be successful. Forms of Technical Writing Technical writing assignments normally take one of three forms: End user documentation Traditional technical writing Technological marketing communications End User Documentation Writing a manual that accompanies a cell phone Writing a manual teaching home computer uses how to set up a basic home networking system Writing a how-to guide for using laptops Traditional Technical Writing Writing an analysis of a legal case for other lawyers Writing up a summary of a series of medical experiments to be published in a journal of medicine Writing an article for a trade publication Technological Marketing Communications Writing a sales pitch to a new potential client about a new type of computer hardware or software Writing informative articles for the web that show businesses that using a particular IT consulting service can save them money Types of Technical   Writing Assignments Technical writing is used in a large variety of fields such as engineering, computer hardware and software, chemistry, and biotechnology. You can also find everyday examples of technical writing in owner’s manuals, employee handbooks, and in articles on the web. Some examples of technical writing assignments include: Training manuals Operations guides Promotional brochures Online articles Training Manuals A technical writer may be assigned to compile information for a company or job training manual. In the manual, the writer may be required to outline: General information Company policies Standard operating procedures Duties required to be fulfilled by a given position Training manuals and other company documents can usually be categorized as end-user documentation. Operations Guides When a writer is asked to write an operations guide, they are expected to have a working knowledge of the topic or area about which they are writing. It is important that they keep in mind that the people who will be using their guide will likely be a beginner and will therefore need detailed and concise instructions for the subject that is being covered. This could refer to any of the following types of guides: Assembly instructions Installation guides Owner’s manuals Computer software guides Engineering guides Operations guides typically fall under the traditional technical writing category, but, in some cases, could also be considered end-user documentation. Promotional Brochures A technical writer who writes promotional brochures and other technological marketing pieces will be required to not only inform a potential customer of the offer being made, but to entice them to want to avail of it through the use of key phrases and words. Online Articles Another type of technical writing is found in online articles. There is a wealth of information available on the Internet. Millions of people browse search engines and read through articles they find for instructions, guides, and to understand different things. Technical writing, in this case, could vary from articles on how to assemble a crib to articles with detailed medical advice or historical information. This area of technical writing can fall into any of the three categories of technical writing. Finding Technical Writing Work As you can see, there are many different types of technical writing assignments. If you are interested in becoming a technical writer, you should consider working on both your writing skills and brushing up on your  knowledge in your particular field in order to find the best possible opportunities. Technical Writing Examples The field of technical writing offers a lucrative career opportunity for those who are skilled in communications. Individuals enter the profession from different backgrounds and for different reasons. Some have pursued a career in writing and found a knack for communicating complex material. Others have held technical positions and made the transition into writing specifically about their areas of expertise. What all of these professionals have in common is the ability to write about technical information in a way that their intended audience can understand and use easily. It’s a unique skill set, and one that you can learn to develop if you are considering entering the field. A good place to start is a brief online course introducing technical writing and covering the fundamentals of the discipline. If you would like to take a deeper dive, you can also find a comprehensive online course on technical writing and editing. To give you a picture of the kinds of materials technica l writers typically produce, here are some examples and some specific considerations for each: End-user documentation Many products require written explanations and instructions in order for users to understand and operate them effectively. In fact, these can be such an important element of the final package that they are often considered part of the product itself. After all, what good is a feature of a software program if you don’t know how to use it? And how do you compare that software next to one that does a better job explaining the available features? It is critical for a technical writer working in this area to write as clearly and concisely as possible, using layman’s terms and defining any required technical terminology. If you need some polish to write with a good, easily understandable style, you might benefit from a course in writing quality paragraphs and essays to get started. The output for a given product can take a variety of forms, including the following: Product manuals Often, a product will come packaged with hard-copy documentation explaining its features in detail. Increasingly, for complex products, such as software, these are becoming more rare. Instead of including in depth material, software will often include a slim guide to get users up an running. The more in depth material will then be left for third-party experts publishing on the subject or user help tools available either in the software or online. Assembly guides Technical writing includes step-by-step assembly instructions, which need to be carefully crafted to ensure that the end-user can complete the steps safely and accurately. Quickstart guides As mentioned in reference to software, products sometimes include a brief introductory guide to get a user started on working with its features. These documents do not include comprehensive information covering all elements. Instead they focus on clear and concise directions for getting the user started. These are sometimes included in addition to a more comprehensive user manual, a practice commonly seen with cell phones and smart phones. User help functions Much of technical writing for end-user software documentation takes place electronically. Technical writers build interactive guides where users can look for information specifically related to a question they have about a product. This helps them troubleshoot as they encounter obstacles in using the software. It also gives them the option of reading through the guide for a more comprehensive understanding. Technical books Again, often related to software products, and with certain kinds of hardware, third-party authors often write full length guides to help users thoroughly learn the ins and outs. If this is a goal for you as you set out into the technical writing field, you might get a headstart in a course on writing a how-to book. Traditional technical writing In the case of product documentation, the writing goal is most often to inform a non-expert audience. The dynamic is very different in traditional  technical writing. In this situation, the technical writer is creating content for an audience of experts. Here are some examples of deliverables in this category: Scientific and medical papers Practicing research scientists and medical researchers often work with technical writers to complete write-ups on their studies, which will ultimately be published in journals. Other practitioners will review this information to understand the latest findings and procedures, so the material needs to reinforce the credibility of the research and accurately reflect the details of the work. Reviews and reports Outside of the scientific community, technical writers work in and number of fields to communicate between professionals. This can include, for instance, legal case reviews, technical diagrams and schematics, and sometimes correspondence related to technical material (briefings, memos, etc.) Marketing content of a technical nature While the field may sound as though its material is as objective as possible and strictly for informing audiences, technical writers also engage in persuasive content development, often working in connection with marketing and sales teams. To persuade, after all, content often needs to be precise and credible, so technical writing easily fits in. If you need to work on the persuasive elements of your writing, you can take an online course that will teach you to enhance your techniques in persuasion. Meanwhile, here are some examples of writing you might take on within this category: White papers A long-form marketing project, white papers are designed to thoroughly investigate a topic that presents a problem for a specific audience. These reports will recommend a solution that highlights a company’s products. Case studies Technical writers are often involved in expounding on details of a specific account and how they successfully met a business goal or overcame a challenge working with a company’s product. Brochures Often, technical writers are called on for product brochures or online descriptions that go in to a deeper level of detail about how a product functions. Proposals Many business to business sales efforts involve a formal proposal process wherein the proposer must draw out plans and specifications for a solution in detail. Technical writers often work as part of a team to handle the more technical aspects of this writing. As you can see, the field of technical writing is broad and diverse. There are many opportunities within it for a writer who is good at working with complex information. Explore these examples and other options available, and find the area of technical writing that is best for you. What is Literary Writing? By John Oldcastle The term ‘literary writing’ calls to mind works by writers such as Shakespeare, Milton, or Wordsworth; definitive examples of all that the term implies. We instinctively associate the term with characteristics such as artistic merit, creative genius, and the expression of mankind’s noblest qualities. In this essay I will explore some of the characteristics of this kind of writing. Literary works are primarily distinguishable from other pieces of writing by their creative, or artistic intent. A piece of literature differs from a specialised treatises on astronomy, political economy, philosophy, or even history, in part because it appeals, not to a particular class of readers only, but to men and women; and in part because, while the object of the treatise is simply to impart knowledge, one ideal end of the piece of literature, whether it also imparts knowledge or not, is to yield aesthetic satisfaction by the manner of which it handles its theme. [1] The writer of this passage emphasises the distinction between writing of didactic purpose and literary writing which has that other, aesthetic, dimension. In fundamental terms literature is ‘an expression of life through the medium of language’ [2], but language used more profoundly than when used simply to convey information. The following two extracts, for example, both describing one partner’s response to marital problems, are different in both their form and their intent: Many critics date the crumbling of their  marriage back to that unfortunate episode, but David was delighted when he heard that Lynne had produced a daughter from her marriage to an American doctor. And  Her writing hand stopped. She sat still for a moment; then she slowly turned in her chair and rested her elbow on its curved back. Her face, disfigured by her emotion, was not a pretty sight as she stared at my legs and said . . [3] The first piece, from a newspaper, gives a typical tabloid account of a broken marriage. It plainly states the position of the two parties involved, (but with an attitude akin to ‘gossip’). The tone of the second piece is less factual and more descriptive. Here the writer is sets out to depict a particular scene, that of a woman distressed by the discovery of some unsavoury information concerning her husband, and employs such devices as the use of emotive words, such as ‘disfigured’, the gradual increase of dramatic tension, ‘slowly turned in her chair’, and then in the last line a humorous deflation of this tension, ‘her face . . . was not a pretty sight’. The author shows a mixture of intentions here, the structure and the use of language showing a different approach and purpose to the first piece’s straightforward account of the everyday world. In contrast to such a plain factual account – Literature is a vital record of what men have seen in life; what they have experienced of it, what they have thought and felt about those aspects of it which have the most immediate and enduring interest for all of us. [4] So literary writing, having creative and artistic intent, is more carefully structured and uses words for the rhetorical effect of their flow, their sound, and their emotive and descriptive qualities. Literary writers can also employ tone, rhyme, rhythm, irony, dialogue and its variations such as dialects and slang, and a host of other devices in the construction of a particular prose work, poem, or play. All fiction is a kind of magic and trickery, a confidence trick, trying to make people believe something is true that isn’t. And the novelist, in a particular, is trying to convince the reader that he is seeing society as a whole. [5] Literary writing is, in essence, a ‘response’, a subjective personal view which the writer expresses through his themes, ideas, thoughts, reminiscences, using his armoury of words to try to evoke, or provoke, a response in his reader. . . . it is not only a question of the  artist looking into himself but also the of his looking i nto others with the experience he has of himself. He writes with sympathy because he feels that the other man is like him. [6] In Welsh Hill Country, R. S. Thomas conveys his response to a landscape: Too far for you to see The fluke and the foot-rot and the fat maggot Gnawing the skin from the small bones, The sheep are grazing at Bwlch-y-Fedwen, Arranged romantically in the usual manner On a bleak background of bald stone. [7] Here the powerful evocation of desolation, of the stark brutality, even indifference, of the countryside is captured by Thomas through a pointed use of language which also conveys his grim mood. In contrast, Keat’s To Autumn conveys a soft, sensuous depiction of this season which captured his imagination: Season of mists and mellow fruitfulness Close bosom-friend of the maturing sun; Conspiring with him how to load and bless With fruit the vines that round the thatch-eaves run; [8] Both these extracts show a creative, imaginative response to a particular scene, and show contrasting ways in which a poet can use diction to capture his mood and provoke a reaction in the reader. Devices such as rhyme, rhythm, alliteration, and assonance combine to form a structure of mood, a structure recognisably literary. . . . apart from the precise mixture of certainty and hesitation in the poet’s mind, one of the sovereign gestures of art is to make the ideal real, and to project a dim impersonal awareness onto a structure of definite invention. [9] Literature is a process of communication, it ‘helps us to understand life’. [10] Perhaps we should also consider the motivation of the writer as a factor which distinguishes literary from other forms of writing. The writer’s motivation is the energy that pulls together the strands of his creativity in the shaping of the finished work. Ernest Hemingway gives his reasons for writing: From things that had happened and from things as they exist and from all things that you know and all those you cannot know, you make something  through your invention that is not a representation but a whole new thing truer than anything true and alive, and if you make it well enough, you give it immortality. That is why you write and for no other reason that you know of. [11] Georges Simenon puts forward the idea of therapeutic value, a search for self: I think that if a man has the urge to be an artist, it is because he needs to find himself. Every writer has to find himself through his characters, through all his writing. [12] Philip Larkin gives his reasons for writing poems as a need ‘to preserve things I have seen/thought/felt (if I may so indicate a composite and complex experience) both for myself and for others’. Here, in The Whitsun Weddings, his motive was to capture his response to a view seen from a train: As if out on the end of an event Waving goodbye To something that survived it. Struck, I leant More promptly out next time, more curiously, And saw it all again in different terms: The fathers with broad belts under their suits And seamy foreheads; mothers loud and fat; An uncle shouting smut; and then the perms, [13] The main impetus behind Edward Thomas’s No One So Much as You, is to describe his experience of love: No one so much as you Loves this my clay, Or would lament as you Its dying day [14] While the motive behind Andrew Young’s, On the Prospect of Death, is self-evident. If it should come to this You cannot wake me with a kiss Think I but sleep too late Or once again keep a cold angry state [15] Personal motivation is an essential characteristic of literary writing. It is the engine behind creativity, and the last two extracts provide examples of some of the great themes which occur again and again, not only in literary writing, but in all the arts; love, death, war, and peace. Such themes, it seems, provide perennial inspiration for artists. So perhaps an inventory of  literary writers’ motives should include the overflowing of their passions, their desire for self-expression, an abiding fascination with humanity in all its variety, the need to come to grips with relationships as they really are in the world as it really is, the striving after an ideal world which can exist only in the imagination, and, perhaps at the heart of it all, the need to form, shape, things of beauty. The artist needs to resolve conflicts within himself, to reach an understanding, to search for some credible meaning of to life, to death, to everything. He is always reaching, fumbling towar d some sort of truth; an artistic creative truth, a truth that resides in the individual artist and needs to be grasped, made real, made understandable. Perhaps in some cases the artist’s motivation could be seen as a need to create other worlds, in the way that Milton and Tolkien created other worlds, in order that they can project real conflicts onto another plane. The many different genres of the novel constitute a particular challenge to the concept of ‘literary writing’. Detective novels, and science fiction novels, for example, are creative, imaginative, depictions of life. We might question their seriousness as literature, or whether they can achieve the high ideals of art, but then we might equally well question the meaning of ‘seriousness’, and ‘the high ideals of art’. Popular novels may not deal with life’s great conflicts, or search for truth and beauty, and they may deal with the seamier side of life, or escape into the fantastic, but can they still be considered ‘literature’? Do they still make an important contribution to our understanding of the world, as ‘real’ literature does? Obviously ‘literary’ works such as Tolstoy’s War and Peace and Proust’s Remembrance of Things Pasttake as a nucleus an event, an aspect of life and construct a world around that core. They are works about real people, engaged in the real business of living. They convey knowledge, understanding, experience and are hence considered important. Yet they have in common with the detective and science fiction novel that they are books, consisting of words that have been used to express something, words that may or may not be read, and may or may not succeed in conveying an understanding of the world they depict. In my view it comes down to subjective value judgements. I believe literature is a ‘broad church’ which ought to be able to deal with any subject, and that ultimately it is individual readers, or readers en masse, who decide on the value of any particular work and on  whether or not it deserves a place in the annals of literary history. Writers aim to show us ‘the world’, but no single writer can do this, and ‘literature’ should encompass numerous different kinds of writer because each is trying to show us something which cannot be shown as a whole. Each, whether a Tolstoy or a Raymond Chandler, can only give us his own small fragment of understanding. Ultimately it is those works which endure that should be considered ‘literature’, those which have succeeded in holding firm a fragment of life, to be seen, to be read, to be understood. Perhaps we should let a writer have the last word on summing up the writers’ art: The aim of every artist is to arrest motion, which is life, by a rtificial means and hold it fixed, so that a hundred years later, when a stranger looks at it, it moves again since it is life. Since man is mortal, the only immortality possible for him is to leave something behind him that is immortal since it will always move. This is the artist’s way of scribbling ‘Kilroy was here’ on the wall of the final and irrevocable oblivion through which he must someday pass. [16] In conclusion, literary writing does embody certain distinguishing characteristics. It is a self-conscious, imaginative mode of writing which uses words not just to convey information, but as an art form. Ultimately it is a response to life. Personally, passages of outstanding literary writing such as the following, convince me that words are the highest form of expression available to mankind: CLAUDIO: Ay, but to die, and go we know not where; To lie in cold obstruction, and to rot; This sensible warm motion to become A kneaded clod; and the delighted spirit To bathe in fiery floods or to reside In thrilling region of thick-ribbed ice; To be imprisons’ in the viewless winds, And blown with restless violence round about The pendent world. Example Literary Analysis Society Suppresses Mankind’s Evil Nature The idea that mankind is inherently evil and needs society to become good is a prominent theme throughout William Golding’s novel Lord of the Flies. Three of the characters that best exemplify this theme are Jack, Roger, and Ralph. Jack starts out good, but as his freedom from society grows, he becomes more and more evil. Roger, although not perfect at the beginning, becomes increasingly violent, as he puts society’s beliefs and morals out of his mind. Ralph remains good throughout the whole book but only by holding on to society and the one thing that can get him back, the signal fire. By having Jack and Roger, who have chosen to disregard the ways of society, become far more violent and evil, and by having Ralph, who still has a strong connection to society, remain good throughout the novel, Golding expresses that man is born evil and needs society to make him good.Jack demonstrates that he is truly evil many times throughout the book as his connection to society beco mes weaker. When Jack and the rest of the boys first arrive on the island, they are mostly good because the expectations of society are still very fresh in their minds. They elect Ralph as chief, and Jack does not complain too much because he assumes that some adult would get mad at him for doing so, even though there are none on the island. In other words, Jack is used to having adults around who would scold him for arguing, so he lets it slide. As the days go by, Jack’s realization grows that there is no one who can tell him what to do. When this idea fully hits Jack, he questions Ralph’s right to lead by saying, â€Å"He isn’t a proper chief†¦ He’s a coward himself† (126). Jack feels very powerful because of this realization that no one can tell him what to do, and as a result, accuses Ralph of being a bad leader and then leaves the group. Jack goes and lives on the other side of the island with some of his hunters where he maliciously kills pigs all the time. He understands no one can tell him right from wrong and so he creates a savage tribe, which almost all of the boys join. Jack is chief and is in tota l control of the tribe. He hosts terrifying feasts in which they eat pig, that they mercilessly killed, and chants things such as â€Å"Kill the beast! Cut his throat! Spill his blood!† (182), as they reenact the killing  of the pig, pretending to kill one another. The fact that no one challenges Jack and his tribe’s horrible ways fuels Jack to do even more to show his power. By the end of the book Jack is at his most evil state when he orders his tribe to kill Ralph without a second thought. The twins, Sam and Eric, who were forced to become one of Jack’s savages, describe what Jack said to the tribe to Ralph: â€Å"And Ralph, Jack, the chief, says it will be dangerous ––– and we’ve got to be careful and throw our spears like at a pig† (188-189). Jack orders the tribe to kill Ralph, pretending that Ralph is a threat so that the tribe can justify its actions. By having Jack say that the tribe has to â€Å"throw our spears like at a pig†, Golding illustrates, that Jack is dehumanizing Ralph, so that the tribe will not be hesitant to kill Ralph. Jack starts out as any other kid on the island, happy, enthusiastic, and excited for the adventure that awaits them. However, Jack is one of the fir st kids to stop following society’s morals and standards, and as a result, thinks that he can do whatever he wants, even if it is obviously wrong. Because Jack stops following society’s ways, Golding implies that he reverts back to what he was born as, an evil human being.Because Roger no longer has society to suppress his evil nature, he turns extremely violent on the island. Initially, Roger’s life is still heavily influenced by society, and therefore he does not do anything morally wrong. Roger starts to feel a bit more powerful, as his connection to society weakens, but it is still strong enough to keep him from doing anything that harms others. Roger, having nothing better to do, â€Å"gathered a handful of stones and began to throw them† (62) at a younger kid named Henry. Roger does not aim to hit him, however, because â€Å"there was a space around Henry, perhaps six yards in diameter, into which he dare not throw. Here, invisible yet strong, was the taboo of the old life† (62). The phrase â€Å"the taboo of the old life† is referring to the taboo established by society that one can not harm another for no good reason. Although Roger understands that he is free from society, he cannot throw to hit Henry because the society, and therefore the taboo, is still a part of him, even if he does not realize it. If he were to hit Henry with a rock, no one would be there to scold him, but because society is so fresh in his mind, Roger feels as if he would get in trouble and, therefore, purposely misses. Roger becomes progressively violent and evil, as he gives up on society, and when he joins Jack’s tribe, he loses what  little morality he has left. When Ralph, Piggy, and the twins come to the tribe to demand Piggy’s specs back, Roger starts â€Å"throwing stones† (180) and â€Å"dropping them† (180), with â€Å"his one hand still on the lever† (180). Roger is contemplating whether or not to pull a lever that would allow a boulder to roll down the hill and, most likely, kill them. Roger is deciding if he should let them live or if he should release the boulder, and take their lives. In the end, Roger, bearing none of society’s morals or beliefs anymore, â€Å"leaned all his weight on the lever† (180), releasing the boulder and killing Piggy. Because no one punishes Roger, he continues being a horrible, violent human being and becomes the tribe’s torturer. Through losing his connection to society over the course of the novel, and as a result, becoming more and more evil, Roger illustrates how society can contain a person’s evil inner nature.Ralph remains good throughout the novel by using the signal fire as a strong link between him and society and, therefore, a link to Ralph’s goodness. Ralph is elected as chief and immediately starts to set some ground rules and stresses how important it is to get off the island by saying, â€Å"We can help them find us †¦ We must make a fire† (38). Ralph, a smart leader, knows that the most important thing is to get rescued from the island, and that a signal fire will help them achieve that goal. Later on in the book, when Jack starts to turn evil and is questioning Ralph’s leadership, Ralph continues to stand by his morals and beliefs that he still retains from society. Ralph constantly is using the signal fire and the idea of getting rescued as an argument against becoming a savage group of people. One example is when they believe that the beast is on top of the mountain and Jack foolishly says that he is going to go and kill it, but Ralph realizes that this is just distracting them from getting rescued and states, â€Å"Hasn’t anyone got any sense? We’ve got to relight that fire. You never thought of that, Jack, did you? Or don’t any of you want to be rescued?† (102). Ralph is kept moral and fair by continually bringing up the topic of the signal fire and being rescued. When Jack leaves the tribe with most of the others, Ralph, wondering how they are going to keep the fire going, ponders out loud, â€Å"We can’t keep the fire going. And they don’t care. And what’s more †¦ I don’t sometimes. Suppose I got like the others ––– not caring. What’ud become of us?â €  (139). Ralph realizes that if he gives up on the fire, like Jack and his tribe did, then he would be no better than  them, evil and violent. Ralph, although it is extremely hard, maintains his connection to society and perseveres through the difficult times. Ralph, for the entire length of the book, upholds society’s values and, as a result, never falters from being good.Golding uses the characters in the novel Lord of the Flies to conclude that if not countered by the ways of society, the true evil nature of man will reveal itself. Jack and Roger are among the first to realize that they are free of society, and in turn, they turn evil. Ralph holds on to society and its morals, allowing him to continue being good. Jack and Roger are used to demonstrate that without society man will revert back to its evil nature, and Ralph is used to illustrate that as long as man is still connected with society, he will remain a good human being. The concept that mankind’s innate dispositions are evil and that it needs society to be good is a bit exaggerated in the novel, considering that two boys were murdered and most of the boys turned very sadistic. However, there are still many examples of this theme in the real world, ranging in severity. The most explicit example is law enforcement, which will punish a criminal, by prison or other means, if they do anything illegal or against the formal rules of society. Some people will hurt, steal, and even kill for certain reasons because they have some evil tendencies, but law enforcement and society’s rules keeps many people from doing so because they know the consequences. A more basic example of this idea that society keeps people good, is a person’s own life. A person grows up with friends and family who have a certain set of morals and standards that greatly impact one’s decisions. From a young age, a child is taught not to tease, harm, or steal from other people by his family and friends. A young child, until about age four, will not listen to the adults but instead will do whatever they want to do, even if it is evil, because the child has not had enough time to understand what is acceptable in society. Once the child starts to grasp the idea of society’s expectations, through maturity and discipline, the child can then act appropriately in society and, consequently, be a good human being. As long as the child and people in general, are influenced by society, their evil inner nature will not be revealed. 5 New Year’s Resolutions for Writers By: Rachel Sheller | January 1, 2013 A new year, a new writerly you. New Year’s Day is a time for reflecting on the past year while thinking about the goals, wishes, and hopes for the new year ahead. What does this mean for your writing goals? Maybe 2013 is the year you finish your novel. Maybe it’s the year you commit to a sustainable writing habit. Or maybe it’s the year you get published. To start the New Year right, here are five resolutions you can make to improve your writing, focus yourself, and achieve your publishing goals. Pick one to start, or dive in with all five. The result will be the best writing year you’ve had yet. 1. I resolve to †¦ make time for writing. Writers hear this all the time: If you want results, you have to apply butt to chair and just †¦ write. But it isn’t that simple, is it? Most of us have jobs, kids, chores, and other outside interests that take away from our writing time, and there are only 24 hours in the day. And most of us also need to sleep. But there’s always time to write. Excuses are easy to make (and there are many responsibilities to which we must attend) but most, if not all of us, have at least one hour of quiet time a day to devote to our writing. Think about it this way: If you’re able to write even 500 words in an hour, and you write for one hour a day, you’ll have written about 15,000 words in a month. And even if only 50% of those words are usable, if you keep up the habit for a year, you’ll have written 90,000 words. And that, my friend, is a novel. And don’t think that writing time means just typing words–any words–into a blank Word docume nt. Outlining, research, and writing exercises are also great ways to spend your writing time, because they are moving you toward your writing goals. 2. I resolve to †¦ embrace my personal writing style. We’ve heard the debate for years. It’s probably spanned millenia. The debate to which I refer, is, of course, that of outliners vs. â€Å"pantsers.† Whether you consider yourself an Outliner or a Pantser (non-outliner) doesn’t matter. What does matter is that you fully embrace your method of writing. There is merit to both styles, and there are pitfalls, too. Knowing the pros and cons of both camps of thought will aid your writing. (And if you haven’t decided whether you’re more of a planner or a non-planner, I encourage you to try both methods and see which one you prefer.) Outliners are often more  organized, but their rigid structures sometimes get in the way of lightning rod flashes of creativity. Their works often need less major editing or structural work (but not always!) and they tend to â€Å"know where they’re going† from the first page to the last. Pantsers are much freer in their writing methodology, preferring to â€Å"make it up as they go† rather than adhere to a strict outline that they write ahead of time. They often find surprises as they write, and they also tend to feel less inclined to â€Å"stick to a plan† †¦ because they don’t necessarily have one. Their works sometimes suffer structurally, or meander in places where they didn’t know how to further the plot, but they are also often incredibly innovative and creative. I’ll say it again: There is nothing wrong with being either a Pantser or an Outliner. Both will get the job done. Wherever you fall in the spectrum, be aware of both the advantages and disadvantages of your method, and work accordingly. 3. I resolve to †¦ self-edit as I write. Don’t confuse self-editing with that niggling voice of doubt in your head that screams What the heck are you doing?! There’s no feasible way that will work! Do yourself a favor and silence that voice right now. Self-editing is different. It’s a method of revising as you write in order to produce a cleaner manuscript that requires less revision on the back end. It prevents larger structural issues later on, as well as issues of characterization, plot, and pacing. While it does slow down your writing output, the result is a better and clearer first draft that will have fewer problems to solve during revision. While you can learn bits and pieces about self-editing on this site (such as this post on 4 great ways to revise as you write), no one instructs this method better and more fully than James Scott Bell. If you’re resolving to self-edit more efficiently in 2013, Revision and Self-Editing for Publication, 2nd Edition has all you need to know about the self -editing process. 4. I resolve to †¦step outside my comfort zone. Some of us are fiction writers and aspiring novelists. Some of us are memoirists. Some of us are freelancers. Some of us are a combination of all of these, in varying degrees. But all of us have a comfort zone, and if we stay within it too long, we risk stagnation. So resolve to step outside of your comfort zone. Experiment with styles and voices that you’re not used  to. Emulate authors that you don’t normally read. Read books that you wouldn’t normally pick up off the shelf. If you’re strictly a fiction writer, branch out into the world of freelance articles, where science and special interest articles provide great fodder for new stories. Or, if you’re a nonfiction writer, study plot, structure, voice, and pacing, all of which will help you write tightly wound, concise pieces with distinct tones. My point is that we all get stuck in a rut from time to time. Actively finding ways to get unstuck is the mark of a great writer. 5. I resolve to †¦ call myself a writer. This may be the most important resolution you make for 2013. You may consider yourself a writer; you may not. You may think you just dabble in this stuff, and that it may work out for you in the end, but maybe not. But writing isn’t a short journey, at least not for most of us. It’s a lifetime of work. It’s often hinged on the culmination of sweat, blood, and tears. It takes a tremendous amount of effort to reap rewards, and it’s a bit of a cruel mistress, too. Start calling yourself a writer. Then ask yourself why. Acknowledging your writerly status is one thing; living it is another. One of my favorite musings on why we choose to be writers comes from Larry Brooks, in his book Story Engineering. I encourage you to print it out, tape it into your writing journal, and flip to it from time to time, especially when you’re feeling discouraged. Remind yourself why you’re a writer, and why you call yourself one. It will be a tremendous help in the 365 days ahead, and beyond. We are lucky. Very lucky. We are writers. Sometimes that may seem more curse than blessing, and others may not regard what we do with any more esteem or respect than mowing a lawn. To an outsider this can appear to be a hobby, or maybe a dream that eludes most. But if that’s how they view you, they aren’t paying enough attention. If you are a writer–and you are if you actually write–you are already living the dream. Because the primary reward of writing comes from within, and you don’t need to get published or sell your screenplay to access it. †¦Whatever we write, we are reaching out. We are declaring that we are not alone on this planet, and that we have something to share, something to say. Our writing survives us, even if nobody ever reads a word of it. Because we have  given back, we have reflected our truth. We have mattered.

Mcdonalds Anaylesing According to Porter’s Five Market Forces

McDonalds’s Introduction McDonald’s is the runway market leader in quick service restaurants. McDonald’s is operating in the UK since 1974, and now it has 1,200 restaurants nationwide in the UK, including 700 drive-thru outlets. Around 60% of these restaurants are running by franchises. Restaurants are located where they are most convenient to its customers including on the high street, drive-thrus and a range of sites at shopping centres, airports and leisure parks. McDonald’s UK employ over 75,000 staff, the majority them paid hourly or work part-time. They serve more than two million customers each day. The UK Company owned subsidiary of the McDonald’s corporation, with 3100 restaurants worldwide. Based on independent research CRF instate, McDonald’s has been certified as one of the Britain’s Top Employer 2010. The research shows that they offer you excellent working condition. McDonald’s has a perfect vision and working accordingly. On 14 October, McDonald’s UK held its 2009 Annual General Meeting, where the Executive Team presented the strategy for the year ahead to department heads, franchisees and suppliers. Many of you will have already heard the highlights of this event from your franchisees, operations hierarchy or at your regional cascade meetings. I thought it would be helpful to summarise these highlights in one place and recap on what the drivers of success will be, for our business and brand, in 2010. I hope you find it easy and useful read and that you share it with your management teams. According to him they are in the final stages of completing an outstanding year for McDonald’s in 2009. Their operations improvements marketing plan and plan enablers are delivering record sales, changing perceptions and meeting the increasing demands of customers. If he could sum up how he feels about their business in one word, it would be confidence-in their brand, in their momentum, in our people and in our future. And their Business Managers have never been better placed to take advantage of what their investor has in their restaurants. So what are their plans for 2009? They are currently operating in an economic downturn-a time when people become more discerning, not less. Their customers look more carefully at value and quality and are less willing to overpay. This is when they can at their best, offering a great value, quality service in a simple and engaging way. To support this, we will continue to focus on QAC, invest in re-imaging our restaurants, in developing leadership marketing campaigns, in food innovation and in creating opportunities for our people. They have proven themselves to be one of the best businesses on the high street. But they are also operating in a time of uncertainty, so they need to act nimbly if they are to continue to press home our advantage. I am looking for you and your teams to address 2009 with the flexibility, enthusiasm and resolve that has transformed their performance over the last three years. McDonald’s Strategy for 2010 Lauran Cody (Vice president for BS&I) â€Å"The McDonald’s experience has got even better, through improved restaurants operations, a great marketing plan and strong food stories, focused Plan Enablers and continued investment in our people† The key messages for 2010 were communicated under three main strategies- Upgrading the Employee, Brand Transparency and Local Relevance, Customer Experience. The economic slowdown has seen a ‘flight to value’ across the UK, explained Chief Financial Officer Brian Mullens, and although general retail footfall has gone down, the number of people going to McDonalds has gone up. This is because the whole McDonald’s experience has got even better, through improved restaurants operations, a great marketing plan, strong food stories, new premium food, focused plan enablers and continued investment in their people. Lauren Cody, Vice President for Business strategy and insights, said there is a ‘silver lining of opportunity’ for them to gain market share during economic uncertainty. Customers want the same experience for less, so if they are fast on their feet, offer great value and play to their strengths and their value heritage-without comparing their brand-they can emerge from the downturn stronger than ever before. Nevertheless, they are currently experiencing high cost inflation too, so there is a further need to protect their margins without devaluing their brands. This will achieve by: __Driving more customers into restaurants through Plan Enable like extended __Capitalising on brand equity by continue to tell our story to customers _a marketing calendar focused on providing simple, easy enjoyment __menu pricing __reducing energy usage and cost through smarter use of technology. Objectives of McDonald’s Upgrading the Employee Experience How an organisation treats its staff can make a real difference to the business, the brand and its people. In 2009 they developed new and exciting people initiatives to help attract great quality people to deliver for their customer, which contributes to changing perceptions and drives sales. They and their teams have played a key part in this success. Chief People Officer David Fairhurst explained how 2010 is about keeping up the momentum they have all worked so hard to achieve – and continuing to surprise and impress their critics by building on our reputation as a progressive employer. Their biggest people strategy for 2010 is the city and guilds backed McDonald’s Apprenticeship programme. It will include learning Maths and English online, completing the crew development programme and demonstrating key skills in the work place, such as numeracy and communication. By the end of their training, an apprentice will achieve a qualification equivalent to five GCSEs grade A* to C. Elsewhere, their new nationwide work experience programme will help restaurants deliver high quality placements, while minimising disruption to day- to-day operations. At the same time, McDonald’s will enter a Local Employment Partnership with jobcentre plus, which matches long term jobseekers to a vacancy in one of our restaurants. They will also be training a new McDonald’s retail degree for business managers in conjunction with Manchester Metropolitan University. Furthermore, the shift into Service programme will provide a new restaurants-based workshop that will set out to create service improvements through the actions of shift managers. Upgrading the Customer Experience They are breaking sales and guest count records, explained Chief Operations Officer Richard Forte, but CSO results tell them that while their customer’s satisfaction is improving, a third of visits are still not satisfactory. They need to impress their record number of customers with outstanding QSC, so they will repay them with loyalty and increase their visits. Supported by ROIP and NABIT, the Plan Enablers have been a major breakthrough for us† In reviewing the top 50 sales performing restaurants during 2008, one in three can attribute over 50% of their growth to one or more of the Plan Enablers. In the year head, they will draw on these and their operations heritage to deliver operations excellence to every customer, on every shift, on every day. Three enab les in particular will help them achieve this: __Re-imaging by the end of 2008 we will have re-imaged 300 restaurants over a two-year period. Research undertaken in areas where a large number of restaurants have been re-imaged shows customers are feeling more valued and have more affection for and trust in the brand. To capitalise on this, re-imaging will continue during 2010 and by 2011 they will have re-imaged the entire estate. __Extended Hours in 2009 they doubled the sales generated through extended hours compared to2007, and opened their restaurants to three million more customers. What’s particular pleasing is that our viewpoint results show their crew find extended hours fits into their life style too. _Drive-thru they have enabled their operations to capture on average an extra 11,200 cars per drive-thru so far this year. But while overall drive-thru CSO has fallen 1% and total experience times have fallen by 10 seconds, friendliness, accuracy and communication scores have weakened. They need to step up their performance and refocus efforts around the basics of people, product and equipment. Next year, they are developing higher capacity ordering systems to continue growth, such as customer order displays. It is about offering modern, flexible, and effortless order-and-pay options that will help make the customer’s experience more convenient and enjoyable. Brand Transparency and Local Relevance Their marketing proposition for 2009 is ‘simple, easy enjoyment’-giving their customers affordable treats in an entertaining and convenient way. With tough economic time ahead, offering good value for money to customers is crucial, so delivering a great value will also be a key of theme. In response to customer feedback, the Pound saver Menu will be renamed the saver Menu in January, so as not to suggest a specific price. Little Tasters’ will be launched too, offering new flavours in a small size as a tempting snack or tasty treat. They tend to get bored of their promotions quicker than their customers, argued marketing director Alistair Macrow, so returning to calendar will be coffee mugs in January and, in the spring, monopoly which will guarantee a winner in every r estaurant. Making our restaurants ‘kid loved, mum approved’ will be a central part of strategy, revealed senior Vice President for marketing Jill McDonald. To achieve this, they will review and re-energise birthday parties, continue to develop Happy Meal activation kits, keep using licensed characters to promote fruit bags, carrot sticks, milk, water and orange juice and carry on their successful ‘Did You Know? ’ advertising for children. ACHIVING INFLUENCE 2009 saw McDonald’s receive more positive press coverage than ever before, with food sourcing, A-level equivalent qualification, new uniforms, football and re-imaging all helping to change customers’ perception of the brand. Nick Hindle, Vice President for communication said: â€Å"in 2010 they will campaign to drive sales and become even more influential. They will focus on leading the eating out market and campaigning on food, crusading in communities to connect with families and young adults and investing in the skills of franchisees in their work as Brand Ambassador. † THEY WILL BUILD ON OUR SUCCESS BY: __generating coverage on the economics of eating out, retail coverage of the key trends, health coverage around food’s nutritional content and social affairs coverage on how families are changing their eating out habits. _launching a report on eating out, something the media, politicians and stakeholders can turn to for an understanding of the sector, its size, its diversity, the choice and trends. __building on their footfall in the community programme by providing coaching places to the disaffected young people __piloting a litter programme in Birmingham and Manchester that should help us win the litter battle, without putting any extra strain on restaurant operations. PESTLE Analysis POLITICAL The operations of McDonalds are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurants because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. McDonalds should also protect its workers by ensuring all the hiring, compensation, training or repatriation is according to Malaysian labour law as stipulated. ECONOMICS As a business entity, McDonalds need to face a lot of economic variables outside its company or its macro environment. Dealing with international sourcing for its material McDonalds should be aware on the global supply and currencies exchange. Remember, McDonalds import most of its raw material such as beef and potatoes due to local market cannot supply in abundant to meet the demand of its product. Any upside of currencies especially dollar will be impacting its cost of purchase. Working on the local country, McDonalds must face government regulations on tax of profit where it gains from the operation and other tax such as entertainment and restaurant service tax. Each country may have different scale or types of tax available and McDonalds should follow the regulation if it wants to continue the operation. As a franchise, McDonalds should also pay certain percentage of the revenue to the parent company in United States. The economic condition and growth of the country also is an important indicator to the demand of products that McDonalds offered. As the food priced slightly above normal foods, not many people will have the income range to consume the products. Moreover if the economy is bad and income percapita is affected, the demand of McDonalds product will certainly going down. On the other hand the good economy also means disposable income is more and people can spend more on more expensive food at fast food restaurant. SOCIAL / CULTURAL The changing lifestyles of Malaysia due to development of Malaysian economy should be also taking into consideration. While more people are able financially to eat at more expensive outlet such as fast food restaurant, they have higher expectation. They want to have quality in services and more conveniences that can differentiate one restaurant from another. Young urban consumers want technology in their life and facilities such as credit card payment, wireless internet, cozy and relaxing ambient place, and other attraction for their hangout and eating. All these needs should also be taken into consideration. There is not much difference between cultural and the purchase of products in a single country but for different countries cultural sensitivity should be upheld. For example in India people (Hindu) do not take beef, Muslim countries do not take pork, German like beers, Finnish like fish type of food menu, Chinese like to associate food with something good (for example prosperity), Asian like rice and Americans eat in big-sized menu. So far McDonalds has shown good efforts in localization of its menu to suit local taste but it should constantly survey and learn about local culture to better understand and design the best product for them. TECHNOLOGY For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However McDonalds should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation. For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. LEGAL As a certified fast food operator, there are many regulations and procedures that McDonalds should follow. For example is the Halal certification that becomes a concern to Muslim consumers. McDonalds should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, labor and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified. The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. ENVIRONMENT As one of world largest consumer of beef, potatoes and chicken, McDonalds always had been critics for world environmentalist. This is because high onsumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In Japan, once McDonalds want to introduce whale burger causing uproar because whales are endangered specie s. Before using paper packaging, once McDonalds also had been criticized for being insensitive to pollution because using polystyrene based packaging for its foods. Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should be review and support if necessary to ensure we play our social responsibility better. SWOT Analysis Strengths McDonald’s business is running since 1955 and 20 of the top 50 corporate staff employees had started as a restaurant level employee time of the beginning. In addition, 67,000 McDonald’s restaurants managers and assistant mangers were promoted from restaurant staff. There was a one popular magazine in 2005 listed McDonald’s as the â€Å"Best place to work for minorities. † In order to new strategy of McDonald’s, it spending more than $1 billion annually in training its staff, and every year more than 250,000 employees completing their graduation from McDonald’s training facilities named Hamburger University. The business is ranked number one in Fortune Magazine's 2008 list of most admired food service companies. One of the world's most recognizable logos (the Golden Arches) and spokes character (Ronald McDonald the clown). According to the Packard Children's Hospital's Center for Healthy Weight children age 3 to 5 were given food in the McDonalds packaging and then given the same food without the packaging, and they preferred the food in the McDonald's packaging every single time. McDonalds is a community oriented, socially responsible company. They run Ronald McDonald House facilities, which provide room and board, food and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. Ronald McDonald Houses are located in more than 259 local communities worldwide, and Ronald McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in different regions, this gives them the ability to weather economic fluctuations which are localized by country. They can also operate effectively in an economic downturn due to the social need to seek out comfort foods. They successfully and easily adapt their global restaurants to appeal to the cultural differences. For example, they serve lamb burgers in India and in the Middle East, they provide separate entrances for families and single women. Approximately 85% of McDonald's restaurant businesses world-wide are owned and operated by franchisees. All franchisees are independent, full-time operators and McDonald's was named Entrepreneur's number-one franchise in 1997. They have global locations in all major airports, and cities, along the highways, tourist locations, theme parks and inside Wal-Mart. They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant. McDonald's uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonald's serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonald's foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. McDonalds only serves name brand processed items such as Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newman's Own Salad Dressings, Heinz Ketchup, Minute Maid Juice. McDonald's takes food safety very seriously. More than 2000 inspections checks are performed at every stage of the food process. McDonalds are required to run through 72 safety protocols every day to ensure the food is maintained in a clean contaminate free environment. McDonald's was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonald's Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. WEAKNESSES Their test marketing for pizza failed to yield a substantial product. Leaving them much less able to compete with fast food pizza chains. High employee turnover in their restaurants leads to more money being spent on training. They have yet to capitalize on the trend towards organic foods. McDonald's have problems with fluctuations in operating and net profits which ultimately impact investor relations. Operating profit was $3,984 million (2005) $4,433 million (2006) and $3,879 million (2007). Net profits were $2,602 million (2005), $3,544 million (2006) and $2,395 million (2007). Opportunities In today's health conscious societies the introduction of a healthy hamburger is a great opportunity. They would be the first QSR (Quick Service Restaurant) to have FDA approval on marketing a low fat low calorie hamburger with low calorie combo alternatives. Currently McDonald's and its competition health choice items do not include hamburgers. They have industrial, Formica restaurant settings; they could provide more upscale restaurant settings, like the one they have in New York City on Broadway, to appeal to a more upscale target market. Provide optional allergen free food items, such as gluten free and peanut free. In 2008 the business directed efforts at the breakfast, chicken, beverage and convenience categories. For example, hot specialist coffees not only secure sales, but also mean that restaurants get increasing numbers of customer visits. In 2009 McDonald's saw the full benefits of a venture into beverages. Threats They are a benchmark for creating â€Å"cradle to grave† marketing. They entice children as young as one year old into their restaurants with special meals, toys, playgrounds and popular movie character tie-ins. Children grow up eating and enjoying McDonalds and then continue into adulthood. They have been criticized by many parent advocate groups for their marketing practices towards children which are seen as marginally ethical. They have been sued multiple times for having â€Å"unhealthy† food, allegedly with addictive additives, contributing to the obesity epidemic in America. In 2004, Michael Spulock filmed the documentary Super Size Me, where he went on an all McDonalds diet for 30 days and wound up getting cirrhosis of the liver. This documentary was a direct attack on the QSR industry as a whole and blamed them for America's obesity epidemic. Due in part to the documentary, McDonalds no longer pushes the super size option at the dive thru window. Any contamination of the food supply, especially e-coli. Major competitors, like Burger King, Starbucks, Taco Bell, Wendy's, KFC and any mid-range sit-down restaurants. Dr. Jill Novak, University of Phoenix, Texas A University.

8 Steps to Creating a Great Nursing Resume

8 Steps to Creating a Great Nursing Resume You’ve finished your course load and you’re ready to join the work force in your new career. Or, maybe   you’re looking to switch hospitals or positions. No matter what the reason for a job hunt in the nursing field, you need the  best resume tips to help you write a quality resume that will net you an interview. Here are 8 tips to ensure success.Make it short, sweet, and to the pointDon’t make the hiring manager wade through tons of dense language. Just make it catchy and succinct. Think one page for entry-level nurses and 2-3 for veteran nurses, depending on your amount of experience.Go for the big pictureInstead of including the â€Å"Job Objectives† section at the top, why not consider a â€Å"Career Profile† instead? Talk about your professional nursing career to date and where you’re looking to steer it to give hiring managers the best idea of why they should take you on.Go SEOUse keywords, just as you would when trying to in crease traffic to a webpage. HR departments frequently search through resume databases hunting for keywords. â€Å"Registered Nurse† or â€Å"RN† and â€Å"staff nurse† are a good start.Get GeekySimply writing â€Å"Computer savvy† just won’t cut it anymore. Describe your particular computer skills by name. And be sure to include any electronic medical records systems (EMR) that you’re familiar with, plus any medical-related software (and the usual office programs).Squeeze from the bottom upPresent your work history in reverse chronological order, from the most recent down to the earliest job.Glitz it upIf you have any professional achievements to boast of (speaking engagements, articles published, awards, positions in any organizations or societies), it’s great to include a section highlighting those achievements. You never know, it could make all the difference.Label itMake it easy for you to find your resume file, and for your empl oyer to find it also. Save it clearly with your surname first, then your first name or initials, and the date of submission.Proof itThis is a no-brainer. When you’re all finished, make sure to go over it with a fine-toothed comb looking for formatting, punctuation, spelling, and style errors. Then do this several times more. Errors on a resume are like a black mark. If possible, have a friend look it over, as well, with fresh eyes. And don’t use any crazy fonts. Standard fonts in a standard size (12 pt) will do.

Flier vs. Flyer

Flier vs. Flyer Flier vs. Flyer Flier vs. Flyer By Mark Nichol Whether you post a flier or a flyer depends on whether you’re assigning a pilot to an air base or tacking a piece of paper to a bulletin board. Flyer, first attested hundreds of years ago, was the original agent-noun form of fly, with the obvious meaning of â€Å"something that flies.† Later, however, it came to be associated with swift objects, whether airborne or not. This description was widely employed to refer to various vehicles, including trains, planes, and automobiles, as well as boats and ships (and even a submarine, although the name was spelled Flier). Flyer is also another name for the architectural feature usually called the flying buttress, and it’s the appellation of hockey teams in the United States and throughout northern Europe. In addition, it is used in the sense of financial speculation (because such action is compared to a leap of faith), such as in the phrase â€Å"take a flyer.† However, although that spelling was commonly used as a synonym for pilot (though not until a quarter century after the advent of mechanized flight), the alternate spelling, for some reason, came to predominate in referring to airplane passengers hence, â€Å"frequent-flier miles.† Long before aviation as we know it first occurred, however, flyer, initially a slang term, became a widespread term for a single sheet of paper posted to advertise or inform. (One source mentions that it was first used to refer to notices in police stations, and that the term was associated with widespread dissemination analogous to a flock of birds taking flight.) Although both spellings are used for this sense, flyer is more common, as flier is the usual spelling in reference to air travel. Interestingly, two American authorities, Bryan A. Garner, author of Garner’s Modern American Usage, and the Associated Press Stylebook, recommend flier for all senses; however, Merriam-Webster’s Collegiate Dictionary allows that flyer is more common when referring to a leaflet, and popular usage bears this out. Analogous agent nouns are split in their spelling: Cry becomes crier (though cryer appears in some sources to refer to a court officer who makes proclamations and to a female hawk), but dry becomes dryer and fry becomes fryer. Prier, slier, and sprier are the preferred comparatives of pry, sly, and spry, but pryer, slyer, and spryer are acceptable. My recommendation for flyer/flier? I’m siding with Merriam-Webster’s, as usual: Pilots and passengers are fliers, and pamphlets are flyers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesLatin Words and Expressions: All You Need to KnowPunctuation Is Powerful

Castigo de los 3 o de los 10 años para regresar a EEUU

Castigo de los 3 o de los 10 aà ±os para regresar a EEUU El castigo de los 3  o de los 10  aà ±os prohà ­be regresar a Estados Unidos cuando se ha estado ilegalmente en el paà ­s y es una de las reglas migratorias que ms problemas causa, tanto a los migrantes que quieren arreglar sus papeles como a los extranjeros que desean visitar temporalmente EE.UU. Este castigo, que en inglà ©s se conoce como   the three- and ten- year bars, fue creado por la ley Illegal Immigration Reform and Immigration Responsability Act (IIRAIRA, por sus siglas en inglà ©s). Entrà ³ en vigor en 1996 y, por lo tanto, no aplica a las personas que estuvieron ilegalmente en el paà ­s con anterior a esa fecha. En este artà ­culo se explica cà ³mo funciona este castigo, al que en algunos paà ­ses se llama penalidad, y las distintas posibilidades que pueden darse, por lo que es de importancia fundamental entender las particularidades que aplican al caso de cada uno, ya que hay importantes diferencias. Asimismo, se explica  quià ©n califica para un perdà ³n, tambià ©n conocido  como waiver  o permiso, los casos especiales y se resuelven dudas frecuentes. En quà © consiste el castigo de los 3  y de los 10 aà ±os y a quià ©nes aplica Si eres extranjero y has estado  ilegalmente en Estados Unidos por ms de 180 dà ­as corridos, es decir, de una sola vez, entonces cuando salgas del paà ­s no podrs regresar por tres  aà ±os. Pero si el tiempo transcurrido como ilegal es superior a 365 dà ­as continuos, entonces la prohibicià ³n es por 10  aà ±os. Por ejemplo, si ingresaste con una visa de turista y en el I-94 (registro de entrada y de salida) que  te concedieron seis meses para permanecer en Estados Unidos pero te fuiste siete meses ms tarde de la fecha consignada en el registro de entrada, entonces no podrs volver en 3  aà ±os, a contar desde la fecha en la que te fuiste. Otro ejemplo, si entraste ilegalmente por la frontera, el tiempo empieza a contarse desde ese dà ­a. Si el gobierno sospecha que has estado como indocumentado en Estados Unidos puede obligarte a probar con documentacià ³n que ese no es el caso. Es decir, no te confundas, el gobierno no tiene que demostrar que has sido un indocumentado. Todo lo contrario, te puede exigir que seas tà º el que tenga esa carga y   enseà ±es boletos de avià ³n, resguardos de tarjetas de crà ©dito o dà ©bito, contratos de arrendamiento o trabajo, facturas, etc., que sirvan para documentar tu presencia fuera de USA. Por à ºltimo, resaltar que este castigo de los tres y de los 10 aà ±os no aplica a todos los extranjeros ya que hay importantes excepciones, como por ejemplo, menores de 18 aà ±os o asilados. Dentro de Estados Unidos en situacià ³n de ilegalidad El castigo de los tres y de los 10 aà ±os tiene consecuencias distintas segà ºn la situacià ³n de la persona extranjera afectada por esta regla. En en primer lugar, veamos el caso de los extranjeros que se encuentran dentro de Estados Unidos y su situacià ³n de ilegalidad excede los 180 dà ­as. Decir que pueden ser expulsados desde el dà ­a 1 de ilegalidad o que puede iniciarse en su contra un procedimiento de deportacià ³n, dependiendo de las circunstancias de cada caso. Adems, este castigo puede afectar indirectamente a la hora de intentar de sacar la green card o de intentar obtener una visa no inmigrante al obligar a salir del paà ­s para hacer esos trmites y, de ese modo, activando el castigo. Pero no siempre es asà ­.   Y es que existe una excepcià ³n para ciertos familiares de ciudadanos americanos que sà ­ podrà ­an ajustar su estatus dentro del paà ­s, a pesar de estar en situacià ³n de indocumentados. Se tienen que dar todos los requisitos siguientes: En primer lugar, ser cà ³nyuge, hijos soltero menor de 21 aà ±os de un ciudadano o padre/madre de un ciudadano mayor de 21 aà ±os. En segundo lugar, haber ingresado a Estados Unidos legalmente. La situacià ³n de ilegalidad se produce por no haber salido del paà ­s dentro del tiempo que les concedà ­a su visa. Es decir, si se ha ingresado cruzando ilegalmente la frontera no se puede ajustar el estatus, incluso aunque se està © casado con un ciudadano o se tengan hijos americanos.   Todas las dems personas extranjeras que estn ilegalmente en Estados Unidos deben salir del paà ­s para tramitar sus papeles, en lo que se conoce como procedimiento consular. Lo que pueden hacer, si reà ºnen los requisitos, es solicitar antes de salir de Estados Unidos un perdà ³n que se conoce como perdà ³n provisional por estancia ilegal.   Sà ³lo aplica a las personas en proceso de tramitar una tarjeta de residencia permanente y deben poder acreditar que, si no les es concedido, su alejamiento por un tiempo amplio causarà ­a una situacià ³n de dureza extrema a el cà ³nyuge o el padre o la madre que debe ser ciudadano o residente permanente legal. En otras palabras, la dureza extrema que pueda causarse por la separacià ³n al migrante o a sus hijos, si los tiene, es irrelevante. La gran ventaja de obtener este waiver provisional es que, aunque sigue existiendo la obligacià ³n de salir de Estados Unidos para ir a una entrevista a un consulado, ya se viaja con el perdà ³n en la mano, por lo que si todo va bien, la estancia fuera del paà ­s se reducirà ­a a una semana o incluso menos. Destacar respecto a este perdà ³n provisional que su aprobacià ³n no es fcil y que incluso tenià ©ndolo eso no quiere decir que se obtenga siempre la visa de inmigrante para regresar a Estados Unidos ya que una vez en el consulado pueden aparecer otros problemas de inadmisibilidad. Y por à ºltimo decir que desde el 29 de julio de 2016 este perdà ³n provisional lo pueden pedir todas las personas que cumplen los requisitos antes expresados, sin que importe el camino por el que acceden a la green card, por ejemplo, peticià ³n de empresa, loterà ­a de visas, etc. Penalidad de 3 y 10 aà ±os cuando pide en consulado  una visa no inmigrante Como se ha dicho previamente en este artà ­culo, cuando una persona extranjera est en Estados Unidos en situacià ³n de presencia ilegal por ms de 180 dà ­as y luego sale del paà ­s se encuentra que no puede regresar por 3 à ³ 10 aà ±os, dependiendo del tiempo que se estuvo ilegalmente.  ¿Quà © pasa si se quiere regresar con una visa no inmigrante tipo turista, estudiante, intercambio, inversià ³n, etc.? En este caso, y al amparo de lo que legalmente se conoce como perdà ³n INA 212 (d)(3) se podrà ­a pedir un perdà ³n por estancia ilegal previa para levantar el problema que convierte a la persona en lo que se conoce tà ©cnicamente como inadmisible para ingresar a Estados Unidos.   Este perdà ³n no es fcil de obtener y depende de las circunstancias de cada caso. Se pide en el momento en que se solicita la visa no inmigrante que se desea y, para ser aprobado, se van a tener en cuenta tres puntos: la gravedad de la infraccià ³n que se cometià ³si el solicitante es de alguna forma una persona riesgosa para los Estados Unidos o sus leyesla razà ³n por la que la persona quiere viajar a Estados Unidos Es necesario probar con documentacià ³n todo lo que se dice al pedir el perdà ³n y argumentarlo debidamente en una carta. Este tipo de perdà ³n es difà ­cil de obtener, pero no imposible. Adems, tener en cuenta que incluso aunque se obtenga es posible que el oficial consultar finalmente niegue la visa, pero por otra causa. Es decir, porque considera que el solicitante de la visa es inelegible para la misma. Finalmente, si ya se ha cumplido el castigo, no es necesario pedir el perdà ³n. Tener en cuenta que es posible que si se pide una visa no inmigrante, à ©sta puede ser negada, pero no por el castigo, que ya no aplica, sino porque se es inelegible. Y es que para sacar una visa de este tipo un requisito es que el oficial consular està © convencido de que la persona que la solicita no se va a quedar en Estados Unidos ms tiempo del permitido y, là ³gicamente, va a sospechar de quien ya una vez lo hizo. Penalidad de 3 y 10 aà ±os cuando se pide en consulado una visa de inmigrante Un caso muy distinto es el de solicitud pendiente de una visa inmigrante. En estos casos el castigo de los 3 o de los 10 aà ±os convierte a la persona en inadmisible y, por consiguiente, la green card no es aprobada. Para levantar esta penalidad sà ³lo es posible un perdà ³n I-601 que tiene un requisito muy importante: probar una situacià ³n de dureza extrema para un familiar inmediato que es ciudadano americano o residente permanente de la persona que quiere emigrar y no puede por este problema. Estos perdones no son fciles de obtener y se demoran en ser tramitados entre 6 meses y 1 aà ±o, dependiendo de las circunstancias de cada caso y de la carga de trabajo entre los oficiales migratorios. Asimismo, tener en cuenta que, en ocasiones,  adems de presentar los documentos para el perdà ³n por la penalidad de los 3 o de los 10 aà ±os es necesario solicitar conjuntamente otro. Por ejemplo,  el perdà ³n I-212 por deportacià ³n. Casos especiales de perdones por castigo de 3 y 10 aà ±os Las personas que se encuentran en las siguientes categorà ­as deben saber que sus casos para pedir el perdà ³n tienen singularidades especiales, por lo que deberà ­an contactar con un abogado especialista: canadiensespersonas que ingresaron a Estados Unidos bajo el Programa de Exencià ³n de VisasTPS y NACARAVAWA, para casos de violencia domà ©sticaVisa T de trfico humanoVisa U para và ­ctimas de violenciaPrograma Juvenil Especial   Consejos prcticos sobre la penalidad de los 3 y 10 aà ±os Tener en cuenta, adems, que segà ºn las circunstancias de cada caso puede que sea imposible legalmente solicitar el perdà ³n, como asà ­ sucede cuando existe una prohibicià ³n permanente para regresar a Estados Unidos, situacià ³n que ocurre en varios casos como por ejemplo, al ingresar ilegalmente a Estados Unidos despuà ©s de una deportacià ³n. Asimismo, una aclaracià ³n sobre una duda frecuente.  ¿quà © pasa cuando el tiempo como ilegal fue inferior a 180 dà ­as? La respuesta depende del caso. Si se solicita una visa de inmigrante o un ajuste de estatus, en ambos casos para sacar la tarjeta de residencia permanente, ese tiempo de ilegalidad no va a suponer ningà ºn problema. Sin embargo, en los casos en los que se tiene una visa no inmigrante o se ha ingresado a Estados Unidos sin visa pero con una ESTA, automticamente se cancela la visa o la ESTA. A partir de ahà ­ es ms difà ­cil obtener una visa nueva porque ya el oficial consular puede sospechar de los motivos por los que se pide y est en su derecho de denegarla.   En el caso de espaà ±oles y chilenos que pueden ingresar sin visa, pierden automticamente ese derecho y ya siempre tendrn que pedir una visa si quieren viajar a Estados Unidos. Por todo lo dicho, es claro que el tema del castigo de los tres y de los 10 aà ±os es muy complejo y que las personas afectadas por esta regla  deberà ­an contratar a un  abogado de inmigracià ³n especialista  en este tipo de casos. Este artà ­culo es meramente informativo. No es asesorà ­a legal.